大众汽车广告 《中国路·大众心》
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广告片三大看点:
看点一:中西合璧的大创意
片中运用了代表中国文化的汉字和书法,以一个"心"字贯穿始终,感性地传达了大众汽车对中国,中国消费者和中国汽车工业的拳拳爱心.广告片的音乐则采用了全球炙手可热的演唱组合HANSON的一首《I will come to you》,音乐与情景交相辉映,抒发了大众汽车二十年来与中国汽车共同发展,与中国文化水乳交融的深厚感情.而这样一部洋溢着浓郁中国文化特色的广告力作,竟出自好莱坞导演DanMintz先生之手.
看点二:千万级的大投入
这部广告片拍摄规模浩大.据了解,广告拍摄共启用160名不同国籍的演员,赶赴海内外53个外景拍摄场地,这些演员来自中国,美国,马来西亚,新加坡等国家,年龄从婴儿到耄耋老者,其中既有专业演员,也不乏众多身份特殊的业余人物.外景拍摄场地更是天南地北,足迹遍布美国洛杉矶,中国新疆,海南,青岛和上海等地.
看点三:好莱坞级别的大制作
该片摄制组邀请到好莱坞最知名的航拍飞机驾驶员,他曾在布鲁斯.威利斯主演的电影《虎胆龙威》中有精彩表现,他的加盟使摄制人员在飞机上拍摄大众汽车行驶画面时,得以无限近距离地接近拍摄目标,为大众汽车拍摄史留下了难得一见的动人瞬间.
背景歌曲名称：《I Will Come To You》
演 唱 者：Hanson
When you have no light to guide you
And no one to walk to walk beside you
I will come to you
Oh I will come to you
When the night is dark and stormy
You won't have to reach out for me
I will come to you
Oh I will come to you
Sometimes when all your dreams
may have seen better days
And you don't know how or why, but you've lost your way
Have no fear when your tears are fallin'
I will hear your spirit callin'
And I swear I'll be there come what may
When you have no light to guide you
And no one to walk to walk beside you
I will come to you
Oh I will come to you
When the night is dark and stormy
You won't have to reach out for me
I will come to you
Oh I will come to you
Cause even if we can't be together
We'll be friends now and forever
And I swear that I'll be there come what may
When the night is dark and stormy
You won't have to reach out for me
I will come to you
Oh I will come to you
We all need somebody we can turn to
Someone who'll always understand
So if you feel that your soul is dyin'
And you need the strength to keep tryin'
I'll reach out and take your hand.
I'll reach out and take your hand.
When you have no light to guide you
And no one to walk to walk beside you
I will come to you
Oh I will come to you
When the night is dark and stormy
You won't have to reach out for me
I will come to you
Oh I will come to you
